Apple Explores Google Gemini Integration for Siri Overhaul Amid AI Race Delays
Apple is negotiating with Google to license its Gemini AI technology for a long-delayed Siri upgrade, sparking rallies in both tech giants' stocks. Alphabet shares surged 3.7% while Apple gained 1.6% on the potential collaboration, as investors bet on cross-industry AI synergies.
The iPhone maker's internal struggles with generative AI became evident as engineering setbacks forced a one-year delay of Siri's contextual upgrade. This leaves Apple trailing rivals like Samsung and Google in deploying advanced voice assistants - a strategic vulnerability in the smartphone wars.
Neither company WOULD confirm the talks, but market reaction suggests Wall Street views AI partnerships as essential for laggards. The stalled Siri overhaul, originally due last spring, reflects Apple's uncharacteristic technological catch-up position.